The Build

I don't sell services. I install systems.

A mid-level marketing hire costs $65,000 a year. This is a one-time build.

At A Glance

Pick your leverage.

Three productized builds. Sequenced or standalone.

01
Pitching · Selling Early

Product Blueprint

Investment
$3,500
2-3 weeks
See the Build →
02
Methodology Owners

IP to Product

Investment
From $10,000
Scoped on call
See the Build →
03
Growth-Stage Founders

Marketing OS Install

Investment
$15,000
6 weeks
See the Build →
01 Build 01

Product Blueprint.

Your idea, made visible. Before you build a single thing.

You have an idea. Maybe it's been in your head for months. Maybe you pitched it in a meeting and watched people nod without really getting it. Maybe you found a developer but have no way to show them what you actually mean.

The Product Blueprint is a non-functioning or minimal-function visual of your product - built to communicate, pitch, protect, and validate before you commit to building the real thing.

Not a wireframe you made in Canva. Not a slide deck with boxes. A premium, on-brand visual that shows exactly how your product works and what it looks like - built under NDA, owned by you.

This is for you if:

What gets built:

App flows. Dashboards. Landing pages. Meeting tools. IP-based tools. Whatever the product is - it gets visualized, on-brand, in a way people can actually respond to.

Investment$3,500
Timeline2-3 weeks
Apply for the Build
The Product Blueprint
IP to Product Build · Make scenario automation
02 Build 02

IP to Product Build.

Your existing methodology, packaged into a real product.

You already have the IP. Frameworks you've used for years. Tools your team relies on. Methodologies that solve real problems. Most of it lives in your head or in custom delivery. The IP to Product Build packages that work into a properly built AI-powered product the market can actually buy.

InvestmentFrom $10,000
TimelineScoped on call
Apply for the Build

From the work: Andrea, Author/Coach - methodology packaged into Doing The Thing. See full case →

03 Build 03

Marketing OS Install.

The system that replaces the marketing team you keep almost hiring.

A one-time build. You walk away with the strategy work, the brand-voice training, and the connected system. AI assistants that actually sound like you because they were trained on the positioning we built together. A content engine that runs on your IP, not generic prompts. The tools are commodity. The architecture is not.

Investment$15,000
Timeline6 weeks
Apply for the Build

From the work: ColdBlock, B2B Industrial Technology - full Marketing OS Install. See the full case study →

Marketing OS Install dashboard
ColdBlock Marketing Operations HQ
Featured Case Study

ColdBlock Marketing OS Install

B2B Industrial Technology · One-person marketing function. Enterprise-level output.

One marketer. Four platforms. A newsletter, a webinar program, educational video, speaking, and a full communications strategy - with no team and no documented system.

We installed the infrastructure. Now the whole operation runs from one place.

Read the full case study →
The Frame

This is not a service fee. It is a capital investment.

Retainers buy hours. Agencies buy deliverables. Both stop the moment the invoice clears.

The Build is different. You're not paying for time. You're acquiring a system your business owns and operates indefinitely. The infrastructure stays. The IP stays. The compounding stays.

A mid-level marketing hire costs $65,000 a year. A senior one costs $120,000. A team costs $200,000 and up. The Build is a one-time install.

Another year without this means another year running campaigns that don't compound. Another quarter of pieces that get produced and disappear. The cost of waiting is not zero - it is the cost of starting over each cycle.

The Honest Question

Why not build it yourself?

You can. Most founders try. Three things happen.

01

The tools work. The strategy doesn't.

The AI assistant sounds generic. The content engine produces volume without authority. The system runs but doesn't compound, because the positioning underneath was never properly built.

02

Six to nine months at 11pm.

That time costs more than the Build. It costs the work you weren't doing while you were learning AI tooling instead of running your company.

03

AI tooling changes every quarter.

New models, new integrations, new patterns. Have you been studying it? I have. Every Build reflects what's working right now, not what was working a year ago.

Anyone can prompt an AI tool. That doesn't make them a strategist, the same way a person off the street with Claude open isn't a brand consultant. AI has no lived experience. I bring 10 years of personal brand work and 15 years in brand, across the industries founders actually work in. The system gets built around how your business actually works, not a template that worked for someone else.

Team Training · Onsite

Train your team to operate the system.

Standalone onsite engagement. Independent of the Build.

Two to three days, onsite or remote. I work directly with your team to train them on AI tooling, prompting frameworks, and how to operate marketing infrastructure. Can be booked as a follow-on after a Build or as a standalone team enablement service.

  • Trained operators, not just tools
  • Custom AI assistants built for your team's specific functions
  • Prompting frameworks tailored to your business
  • Hands-on consulting for teams of 3 to 20
Investment
From $7,500
2-3 days · On-site or Remote
Book a Training
FAQ

The questions buyers ask.

Who actually does the work?

Me, with one technical operator who handles configuration. You're working directly with me on every strategic call. The Build is not delegated.

What about my existing team and tools?

Most Builds integrate with what you already have. We audit your current setup in Week 1. Tools that earn their keep stay. Your team gets trained on the new system, not replaced by it.

What's the time commitment from me?

Week 1-2: 3-4 hours of strategic interviews and brand voice training. Weeks 3-5: minimal time, async approvals. Week 6: handoff and operator training.

What are the payment terms?

50% to start, 50% at handoff. Three-month payment plan available on request. No retainers afterward.

What happens after install?

You own the system. 90-day post-install support is included on the Marketing OS Install. Quarterly refresh sessions available separately. You can also opt into Founder AI Studio for ongoing support.

Do you work with my competitors?

No. One Build per category per quarter. The methodology stays competitive because it isn't being installed everywhere.

Have you done this in my industry?

The Build itself is a new productized offer. The strategy work behind it is 10 years architecting personal brand authority for founders, across the industries founders actually work in. See the Receipts page for the full breakdown.

Ready to Build

Apply for the Build.

Three productized engagements. One outcome: authority infrastructure that compounds without you in the room.

Apply for the Build