“I love that it was a curated experience and now I feel more professional.”
Jamie Dahlvick
Award Winning Realtor
CASESTUDY
Jamie-Lee Dahlvick, a new realtor, faced challenges in establishing credibility in her field due to her youthful appearance and lack of professional branding. Despite her proficiency in real estate, she believed her age and appearance were deterring potential clients. Additionally, she had no professional online presence, relying solely on a personal Instagram account, and lacked distinctive brand elements like colors or a website.
Objective:
Objectives for Elevating Jamie-Lee Dahlvick's Brand:
Convert Jamie-Lee's limited public persona and fragmented messaging into a compelling and unified personal brand.
Significantly enhance her visibility and engagement on social media platforms.
Develop a cohesive and impactful brand aesthetic that is instantly recognizable and appealing.
Establish a new “look” for her photos online that positions her as the expert she truly is.
Emphasize her unique skills, personal approach to client relationships, and innovative marketing techniques that set her apart from her competition.
Solution:
To address these challenges and elevate Jamie-Lee's brand, we undertook the following steps:
1. Brand Development: Created a comprehensive brand kit to ensure she stood out in the competitive real estate industry. This included developing distinct brand colors and other visual elements that reflected her professional identity.
2. Professional Photography: Conducted an annual brand shoot each tailored to showcase her professional growth and the evolution of her brand.
3. Social Media Coaching: Provided guidance on growing her social media following and effectively utilizing platforms to enhance her professional image.
4. Email Marketing: Coached her on building and managing an email list to foster better engagement with clients and potential leads.
Within just six months of implementing these strategies, Jamie-Lee Dahlvick established herself as a prominent figure in her city's real estate market. She successfully sold 10 homes and significantly boosted her reputation, attracting numerous clients eager to work with her. Her age became a non-factor as she confidently stepped out as an expert in her field. Today, Jamie-Lee is an award-winning realtor recognized for her expertise and professionalism.
Photography
JAMIE’S PHOTOS BEFORE WORKING TOGETHER
BRAND PHOTOSHOOT - AFTER
BRANDED AESTHETIC | AUTHENTIC | PROFESSIONAL
Visual Branding + Website Design
Photography in Action…
Fast Forward:
Jamie-Lee Dahlvick continues to thrive as an award-winning realtor, leveraging the strong brand and online presence we helped develop. Her professional image is now well-established, allowing her to continue growing her business and client base confidently.
"I love that she created a curated experience! Working with Monique is such high energy, I just loved that she created a curated experience for me and brings together such amazing, positive women. My photo shoot was amazing and I feel more professional.”
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