“Finally, the right people are finding me and my business and the media opportunities are rolling in!”

28 May

**Roxanne Francis**

Psychotheripist, CEO, Speaker

CASESTUDY OUTLINE

Roxanne Francis, a powerhouse Registered Social Worker and Psychotherapist, took a bold leap with our team, transitioning from a low-key public presence and disjointed messaging to launching her own fierce practice, Francis Therapy, and personal brand. Initially grappling with challenges like scarce social media engagement, an outdated personal image, and mismatched pricing strategies, Roxanne's fierce desire for more speaking gigs pushed her to ditch her full-time job. With our expert guidance, she smashed through limiting beliefs about her vision and long-term goals, crafted a standout brand aesthetic, and tapped into media connections.

Now, Roxanne is a regular guest expert on television and radio, commands five-figure speaking fees, and leads a team of over five rockstar psychotherapists, showcasing the unstoppable power of strategic branding and personal growth in achieving professional greatness.

Objective:

Our primary objectives when we took on Roxanne Francis as a client were:

Transform her limited public persona and fragmented messaging into a compelling personal brand and online presence.
Leverage her expertise as a Registered Social Worker and Psychotherapist to establish her as a thought leader in her field.
Expand her speaking opportunities and elevate her professional profile.
Enhance her visibility and engagement on social media platforms.
Develop a cohesive and impactful brand aesthetic.
Align her pricing with her market positioning and value proposition.
Build and leverage media contacts to increase her exposure and credibility.
Position Roxanne for long-term success and growth in her career.
Empower her with the confidence to share her message and connect with her audience authentically.

Solution:

To achieve Roxanne’s goals, we structured our strategic actions within a 6-month, 12-month, and 18-month timeline:

First 6 Months:

Brand Strategy Development: Defined her brand identity, voice, positioning, and pillars.
Social Media Training: Provided training on effective social media engagement and visibility.
Amplification of Visibility: Employed strategic marketing strategies to establish her as a thought leader.
Mindset and Sales Coaching: Started coaching to develop a positive mindset and improve sales skills.

Within 12 Months:

Brand Photoshoot: Conducted a professional photoshoot for high-quality brand images.
Visual Identity Creation: Developed a new visual identity to refresh her brand's appearance.
LinkedIn Strategies: Developed strategies for LinkedIn to target corporations focused on mental wellness.
Brand and Business Coaching: Provided ongoing coaching to align her brand and business goals.
Marketing Plan Execution: Implemented a strategic marketing plan to amplify her visibility.
New Visual Identity Implementation: Used the new visual identity to create various brand assets.

Within 18 Months:

Media Kit Development: Created a professional media kit that includes her bio, headshots, and key messages, making it easier for journalists and producers to feature her in their content.
Team Expansion Support: Assisted in expanding her team to grow her practice.
Business Coaching for Growth: Transitioned her from a solopreneur to a corporation with a team of five.
Sales Training and Systems Review: Conducted comprehensive sales training and reviewed business systems.

By structuring these actions within a specific timeline, we ensured a focused and systematic approach to achieving Roxanne's goals, leading to her successful brand and business transformation.

Photography

ROXANNE’S PHOTOS BEFORE WORKING TOGETHER

BRAND PHOTOSHOOT - AFTER

BRANDED COLOURS | STORYTELLING | AUTHENTIC | PROFESSIONAL

Visual Branding + Website Design

When Roxanne came to us she was experimenting with different color palettes, none of which spoke to who she was or who she was trying to attract. We created a brandkit that included a logo, brand colors and the visual assets she need to show up confidently.

View Website

Social Media

We worked with Roxanne to build out her brand including Social Media awareness and consistency, while using her new brand colours & kit to establish herself and her services in a more clear and purposeful manner.

BEFORE & AFTER

Follow on Instagram

Guest Appearances

Roxanne has become a go-to Resident Media Expert across multiple outlets, with her name now in demand—no longer needing to pitch, but being sought after by top media platforms.

As Seen In:

Business Wins

Went from a soloprenuer to a corporation with a team of 5 in under 24 months
66% increase in gross revenue
Resident Media Expert on The Morning show
Corporate training
Surpassed title of psychotherapist to be added - Coach, workshop facilitator, professor, media expert.
Corporate contracts
Expansion of offers new revenue streams
200 followers to 1354
(Print) Toronto Star
(Podcast) Interviews
(T.V.) The Morning Show
(Award) 100 Black Canadian Women to Watch 2020