“I wanted to target higher-end clientele and was ready for an upgrade!”
Andrea Henry
Intellectual Property Lawyer & Coach
CASESTUDY: Transforming Andrea Henry's Brand
When I first met Andrea Henry, she was a talented lawyer struggling to dictate who she worked with. Her online presence was dismal, and her image didn’t attract the type of clients she wanted. Andrea's brand was confusing, presenting her in conflicting professional and casual attire. This led to a mixed clientele, many of whom couldn't afford her services. Her rejection from a partnership due to her misaligned brand highlighted the urgency for a complete brand overhaul.
Initial Challenges:
Stuffy Website: Her website didn't reflect her dynamic personality.
Off-Brand Social Media: Her social media presence was inconsistent and didn't convey her professional expertise.
No “Google-Worthy” Search Results: She had minimal visibility online.
Incompatible Clientele: She attracted clients who didn't align with her values or financial goals.
Lack of Aligned Partnerships: She struggled to form meaningful, aligned partnerships.
Objective:
Our primary goals were to:
Transform her public persona and elevate her overall aesthetic, wardrobe, and message to attract premium paying clientele.
Expand her speaking opportunities and elevate her professional profile.
Enhance her visibility and engagement on social media platforms.
Market and sell her new program.
Develop a cohesive and impactful brand aesthetic.
Show her best practices for leveraging Instagram.
Execute a marketing plan for selling her programs and elevating her brand presence.
Solution:
Brand Strategy Development: We defined her brand identity, voice, positioning, and pillars to create a strong foundation for her new image.
Social Media Training: Provided comprehensive training on effective social media engagement and strategies to boost visibility.
Amplification of Visibility: Employed strategic marketing tactics to establish her as a thought leader in her field.
Brand Photoshoot: Conducted a professional photoshoot to produce high-quality images that align with her new brand identity.
Visual Identity Creation: Developed a fresh visual identity to rejuvenate her brand’s appearance, including new brand colors, logos, and overall aesthetic.
Marketing Plan Execution: Implemented a detailed marketing plan to amplify her visibility and promote her services effectively.
New Visual Identity Implementation: Applied the new visual identity across all brand assets to ensure consistency.
Media Kit Development: Created a professional media kit, including her bio, headshots, and key messages, to facilitate media features.
Photography
ANDREA’S PHOTOS BEFORE WORKING TOGETHER
BRAND PHOTOSHOOT - AFTER
BRANDED COLOURS | STORYTELLING | AUTHENTIC | PROFESSIONAL
Visual Branding + Website Design
When Andrea came to us she had a lacklustre color palette and spoke to who she was or who she was trying to attract. We created a brandkit that included a logo, brand colors and the visual assets she need to show up confidently.
Social Media
We worked with Andrea to build out her brand including Social Media awareness and consistency, while using her new brand colours & kit to establish herself and her services in a more clear and purposeful manner.
BEFORE & AFTER
Business Wins
Website Revamp: Completely overhauled her website to reflect her new brand.
Course Launch: Launched a new course generating over six figures in revenue to date.
Social Media Management: Achieved a 10x increase in engagement and follower count.
Sales Success: Generated $20K in sales from the first launch.
Service Pricing: Enabled her to increase her service pricing by five times.
Google Visibility: Secured the first page of Google search results.
Branded Marketing Assets: Developed a comprehensive bank of branded marketing materials.
Industry Leadership: Positioned her as a leader in her industry through strategic branding and marketing efforts.
“I was in desperate need of an upgrade! When I reached out to Monique, I wanted to target higher-end clientele and was just tapped to be featured in a magazine but lacked any branding that represented me. In the two months we worked together, we had a 20k+ launch with zero ad spend, doubled our email list, increased our IG followers by half, and had our highest revenue month ever. She's a BOSS!".”
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